RT Journal Article
SR Electronic
T1 Being baby friendly: evidence-based breastfeeding support
JF Archives of Disease in Childhood - Fetal and Neonatal Edition
JO Arch Dis Child Fetal Neonatal Ed
FD BMJ Publishing Group Ltd and Royal College of Paediatrics and Child Health
SP F173
OP F178
DO 10.1136/archdischild-2013-304873
VO 100
IS 2
A1 J Cleminson
A1 S Oddie
A1 M J Renfrew
A1 W McGuire
YR 2015
UL http://fn.bmj.com/content/100/2/F173.abstract
AB Breast feeding improves important outcomes for mothers and infants. In the UK, breastfeeding rates have historically been low, particularly among socially disadvantaged young women. Although there have been gradual increases in breastfeeding initiation rates since 2000, rates of exclusive breast feeding and continuation until 6 months remain lower than those in similar countries. This review summarises the evidence for effective and cost-effective strategies to help women, particularly those in low income groups, make informed choices, overcome barriers and establish and maintain breast feeding. We describe the development and impact of the Unicef Baby Friendly Initiative, and the roles and responsibilities, and challenges and opportunities that clinicians have in promoting breast feeding and maintaining a baby-friendly culture and environment.