Marketing has been practiced since ancient times and has been thought about almost as
long. Yet, it is only during the 20th century that marketing ideas evolved into an academic …

Purpose–The purpose of this paper is to organize the semantics jungle of marketing strategy
approaches, terms and concepts into a logically coherent framework using the history of …

Due to the diversity of disciplines, scholars, and journals that publish entrepreneurship
research, the literature has become a disorganized clutter, hindering the field's ability to …

The earliest analysis of the socioeconomic foundations of the marketing system is found in a
dialogue written 24 centuries ago by Plato. Describing the basis of society in terms of human …

Robert Bartels was one of marketing's most prolific scholars. His research covered a broad
array of marketing topics, including the marketing-as-a-science debate, theory, metatheory …

Based on general systems thinking of the past half century and the efficiency literature of the
last 100 years, this research develops a theoretical model of systems performance criteria …

For almost half a century the broadening and generic concepts of marketing have been the
dominant paradigm in the marketing discipline. However, ambiguities in that paradigm have …

Purpose–The purpose of this paper is to stimulate historical thinking in dealing with
problems of marketing thought, by explaining the advantages of studying the history of a …

Purpose–The purpose of this paper is to show that Wroe Alderson's contributions to
marketing thought earn him recognition as the “Father of Modern Marketing.” …

What Was Old Is New Again: The History of Nostalgia as a Buying Motive in Consumption
Behavior Page 1 What Was Old Is New Again: The History of Nostalgia as a Buying Motive in …